hollywood legend ‘Pink’s Hot Dog’ lands in Seoul and partners with BESKY

pink’s Hot Dogs, the legendary hot dog brand that Hollywood stars like Beyoncé and Brad Pitt line up to eat, is finally landing in Seoul. after the Philippines, there’s been a lot of interest in why the brand chose Seoul as its second international location worldwide, and who is leading the charge.

why ‘Seoul’ for the second international expansion?

it’s clear why Pinks chose Seoul out of the many cities it could have chosen. it’s a trendy market where consumers don’t just taste the food, but also consume and evaluate the design, service experience, and the history and story of the brand. There is a perception among global F&B brands that “if you can do it in Seoul, you can do it across Asia.” for Pinks, Seoul is an important bridgehead and testbed for its Asian expansion.

bSK Corporation, a master of operations, takes on new challenges

the domestic operations of Pinks Hot Dogs will be handled by BSK Corporation. BSK is a leading company that has already successfully brought British cosmetics brand ‘The Body Shop’ and Belgian premium chocolate ‘Godiva’ to Korea.

retail know-how meets hot dogs

bSK has a strong track record of running stores and designing premium brand experiences, but food and beverage, with its high turnover and cooking process, will be a new challenge. it will be interesting to see how its sophisticated branding capabilities in beauty and desserts will synergize with a popular menu item: hot dogs.

looking forward to a new legend

for more than 80 years, Pink’s hot dogs have been a Hollywood favorite. can it live up to its reputation among Korean consumers with discerning tastes and high standards and create a new line culture? we look forward to the next chapter of Pink’s story in Seoul.