hyundai has unveiled each Granger Heritage, a unique concept car that connects the brand’s history to its future vision. based on the first-generation Granger, which was dubbed the “Chairman’s Car” in 1986 and launched the history of luxury sedans in South Korea, the model combines cutting-edge electric vehicle technology with retro sensibilities, making it more than just a restoration, but a work of art. while the car is not intended to be mass-produced, it is an important milestone that provides a glimpse into Hyundai’s design philosophy and future direction.

heritage reborn with current technology

the ‘Heritage Series Granger’ is an electrified concept model created to commemorate the 35th anniversary of the first-generation Granger. it’s not a simple reprint, but part of the ‘Heritage Program’ that reimagines the brand’s heritage with modern technology and design language. The internal combustion engine has been stripped out in favor of an electric motor and battery, and it’s on display in select spaces, including Hyundai Motor Studio Goyang, as a link between the brand’s past and future.

blending past and future: exterior and interior

signature lamps glow with pixels

the exterior retains the angular silhouette that characterized the first-generation Granger while adding modern details. The most noticeable change is the lamp design. the traditional square lamps have been transformed into a ‘parametric pixel’ design, a signature of Hyundai’s electrified models, giving the retro bodywork a futuristic feel.

burgundy velvet and widescreen coexistence

the interior maximizes the ‘neutro’ concept: burgundy velvet and nappa leather, both iconic of 80s luxury cars, are used to create a classic atmosphere, while the integration of an ultra-wide display and soundbar that spans the entire dashboard creates a dramatic contrast. it’s the perfect blend of analog-era emotion and digital-era technology.

beyond the car and into the experience: special features

• concert Hall Sound System: The cabin audio is more than just speaker placement; it’s designed to reflect the acoustic theory of a concert hall. A total of 18 speakers are optimally positioned to create a private concert space where you can enjoy rich sound from any seat.
• three-instrument collaboration, digital piano: the vertical display at the bottom of the center fascia features a virtual digital piano, created in collaboration with a trio of musical instruments. it’s a symbolic feature that demonstrates the evolution of the car from a simple means of transportation to a space that provides an emotional experience.

differences from the original Angular Granger

• powertrain: internal combustion engine → pure electric drivetrain
• lighting design: square lamps → parametric pixel lamps
• interior: analog buttons and instrument panel → Ultra-wide display, soundbar, touch controller
• key materials: fabric, plain leather → burgundy velvet, nappa leather

each Grandsire Heritage is not a mere recreation of the past, but an experiment in translating the brand’s heritage into modern technology and emotion. In doing so, Hyundai is honoring its past while pointing the way for the future of mobility.