성수동 LCDC SEOUL은 2021년 개관 이후, 다채로운 문화가 어우러지는 핵심 공간으로 자리잡았습니다. 특히, 라이프스타일 브랜드 샵 ‘Doors’는 OIMU, HANAJO, YOANNA와 같은 독특한 브랜드로 꾸준한 관심을 받고 있습니다. 최근 세 개의 새로운 브랜드가 추가되면서 이 공간의 본질이 다시 한 번 깊어졌습니다. 이제 구체적인 방법을 아래에서 확인해보도록 하겠습니다.

Three New Brands at Seongsu-dong LCDC SEOUL – The Ultimate in Lifestyle Sensibility

Seongsu-dong’s multi-cultural space LCDC SEOUL has established itself as a key spot in Seongsu-dong 2-ga since its opening in 2021. In particular, the lifestyle brand shop ‘Doors’ has consistently attracted attention with its unique brands such as OIMU, HANAJO, and YOANNA. Recently, with the addition of three new brands, the essence of the space has deepened once again. The brands being introduced now embody ‘the design of habits’, ‘the value of choice’, and ‘the wit of the Mediterranean’.

1. COVER SEOUL – Designing Healthy Habits

COVER SEOUL is a life care brand with the philosophy that ‘a healthy daily life starts with good habits’. Linked with the Bestian Foundation, a burn specialty hospital, COVER SEOUL has gained word-of-mouth popularity with its professional skincare products such as sun screen and MD cream, and now offers self-care content like habit design kits and sunlight letter newsletters through its offline space called ‘Workshop’. It provides a unique experience where you can design a routine that suits you through hands-on exploration.

2. INFORMALWARE – Choices for the Discerning

Seongsu-dong Brand Entry Trend Hot Place

Located in the sunlit A306 of LCDC SEOUL, INFORMALWARE is more than just a simple edit shop. Co-operated by fashion designer Hong Seong-chan and CEO Cho Ji-hye, this brand started in a small underground store in 2015 and has now established itself as a brand that introduces ‘timeless and place-transcending items’. It showcases a wide range of items including kitchenware, furniture, clothing, and accessories with refined curation, earning a reputation as a ‘trusted brand’.

3. yiayia and friends – A Sensory Rediscovery of Greek Foods

Seongsu-dong Brand Entry Trend Hot Place

yiayia and friends, which reinterprets traditional Greek ingredients with witty designs, has found a new home in Seongsu-dong. Its flagship product, olive oil, is made from premium ingredients infused with the sunshine of Crete and comes in various flavors including chili, basil, garlic, and truffle. Customers can taste before purchasing, allowing for a delicate comparison of flavors and aromas. Additionally, you can find brand goods such as aprons, plates, and oven mitts, making it perfect for gifts.

Curated Spaces Connected to the Sensibility of Seongsu-dong

Seongsu-dong Brand Entry Trend Hot Place

LCDC SEOUL is still evolving. The entry of new brands not only adds to the trendy sensibility of Seongsu-dong but also broadens the value and experience that the space can offer. The brands introduced this time, COVER SEOUL, INFORMALWARE, and yiayia and friends, are not merely places to sell products but special spaces where you can personally experience the brand philosophy.

If you are looking for a lifestyle brand edit shop in Seongsu-dong, now is a great opportunity to revisit LCDC SEOUL.