founded in Kobe, Japan, in 1994, Japanese editorial shop Bshop has made a name for itself with its “modern heritage” style, and for its 31st anniversary, the brand has chosen Seoul as its first global destination. Opening its flagship store in Hannam-dong, a fashion hotspot, Bshop is more than just an international expansion; it’s the first step in sharing the brand’s philosophy and sensibility, developed over the past three decades, with Korean customers. hannam-dong has a new name on our list of places to visit.

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a space that embodies the ‘EVERYDAY CLASSIC’ philosophy

“Over the past decade, we’ve been observing the Korean market and have gained confidence in our ability to deeply resonate with it,” says Takeshi Mori, President of Bishop. This confidence is reflected in the design of Bishop Hannam’s space. designed by Koao Architects in Kyoto, Japan, the warm wood tones and minimalist design embody Bishop’s core concept of ‘everyday classics’.

한남동 비샵 편집샵 패션 일본 글로벌 플래그십 첫매장 — Bishop Hannam Flagship Store unifies with wood tones

totaling 465 square meters and two floors, this space is the largest of Bishop’s 43 stores. the first floor is an open structure that brings the atmosphere of the vibrant Hannam-dong street inside, and will be used as a pop-up space for various brands and pop-ups, including London-based lifestyle editorial shop Laver & Weight. the second floor, accessed by a wooden staircase, is designed for a more intimate and private shopping experience, with balconies overlooking Hannamdong Street providing a respite from the city.

brands you can only find at B-shop

at Bishop Hannam, you can experience brands that have been difficult to find in Korea. from French workwear brand Danton, which already has a strong fan base, to marine-inspired label Orcival, to classic sportswear brand Gymphlex, to traditional British bag brand Brady. bishop’s mission is to offer the “best of the ordinary” that will stand the test of time, and we plan to continue to introduce a wide range of fashion and lifestyle brands that have never been introduced to the UK before.

more than just selling trendy goods, B-shop offers a “day of taste” in a space that reflects the brand’s philosophy. You can see why many people consider B-shop a must-do when traveling to Japan, and now you can experience it for yourself in Hannam-dong, Seoul.

frequently asked questions (FAQ)

Q. what kind of brand is ‘Bshop’?

A. Bshop is a lifestyle editorial shop founded in 1994 in Kobe, Japan. Under the philosophy of “Everyday Classic,” it has gained great popularity in Japan by offering clothing, miscellaneous goods, and living products with a modern twist on classic designs.

Q. what is the location and size of the Hannamdong store?

A. Located at 221 Itaewon-ro, Yongsan-gu, Seoul (between Hangangjin and Itaewon Stations), it is the largest of all B-shop stores, with two floors and a total of 465 square meters (about 140 pyeong).

Q. what brands can I find here?

A. You can find a variety of global brands represented by B-shop, including Danton, Orcival, Gymphlex, Brady, Labour and Wait, and more.