if you’re used to canceling your plans when the forecast calls for rain, why not change your plans this year? from July 4 to August 31, LCDC SEOUL, a multifunctional cultural space in Seongsu-dong, will host the RAINY DAY PROJECT, a special summer project that makes you look forward to rainy days. it’s an event with a twist: a playful celebration of inclement weather.

Content Information

what kind of space is LCDC SEOUL, a ‘story within a story’?

LCDC SEOUL is a “story within a story” (Le Conte des Contes), a space where various branded shops, cafes, exhibitions, and pop-up stores, each with their own narrative, come together to form a giant “book.” More than just a place to sell goods, it has become a representative cultural haven in Seongsu-dong that constantly offers visitors new inspirations and experiences.

the Rainy Day Project: How to enjoy summer

held every summer, the Rainy Day Project is LCDC SEOUL’s signature seasonal content that brings more fun and benefits to visitors on rainy days. this year, we’re bringing in even more colorful brands and artists to celebrate the summer vacation season.

1. days Days Pop-Up: Colorful Summer Moments

kicking off the project is DAZE DAYZ, a fashion brand that loves summer and the sea. the pop-up store, decorated with a retro-inspired swimming pool concept, features swimwear and resort wear that’s as cool as it looks. Special offers like 15% off select colorways and lucky draws on rainy days give you even more reason to bring your umbrella.

2. kakol & Keats Exhibition: two artists’ reflections on summer

in August, we’re hosting a collaborative exhibition by Kakol and Keats, two artists who capture the sights and feelings of summer. we’re looking forward to seeing the synergy between Kakol, who captures the landscapes of her travels in her unique sketches, and Keats, who paints warm still lifes of everyday moments. their ‘Blue Series’ is sure to be a refreshing summer treat.

when it rains, it pours

during the Rainy Day Project, LCDC SEOUL’s retail spaces have prepared gifts for visitors as if they had made a promise: a 100% winning roulette event at the café ‘Ifemera’ on the first floor, and free gifts for every purchase at the editorial shop ‘ShopLC’ on the second floor and ‘Doors’ on the third floor.

in addition, LCDC MUSIC, which has moved its stage online instead of offline, will showcase special content from artists who are perfect for the rain, such as singer-songwriters Park Chan-young and Jeon Jin-hee. Now you don’t have to cancel your plans on a rainy day – just grab an umbrella and head to Seongsu-dong, where a more special day awaits.

frequently asked questions (FAQ)

Q. how long will the Rainy Day Project last?

A. It will run from July 4 to August 31, 2025, during the summer season.

Q. what is the criteria for a ‘rainy day’? how do I qualify for the offer?

A. It is usually based on the forecast or actual rainfall in the Seoul area on the day of the event. Each store may have different criteria, so it is best to inquire at the time of your visit or refer to LCDC SEOUL’s official Instagram for the most accurate information.

Q. is parking available?

A. LCDC SEOUL does not have its own parking space. We recommend taking public transportation or using nearby public parking lots.