130 Years of Berluti with Joon Ho Lee
berluti has named Lee Joon Ho asthe brand’s new globalambassador . His journey from K-pop star to accomplished actoraligns with Berluti‘s philosophy of blending tradition and modernity.
beluti explains
“Lee Joon-ho’s versatility, with his exceptional fashion sense and colorful acting spectrum, perfectly represents the brand’s identity. his sophisticated yet approachable charm perfectly aligns with the image of the ‘Berluti Man’, a man of sophisticated, understated luxury.”
explaining why he was chosen as an ambassador.
this year is an even more special year for Belluti. in honor of the brand’ s 130th anniversary, Belluti is borrowing the concept of “Phylogeny” to expand the essence of its leather craftsmanshipinto three style areas . it’sa process that emphasizesthe brand’s philosophy of linking tradition and innovation,based on the natural principle of branches growing from a single root .
this concept of growth and development is also deeply connected to Lee’s career. just asBelluti has expanded its style through craftsmanship, Lee has continued to evolve in various fields, starting with music and then acting.
two icons in their own right, each with a unique presence. we look forward to the synergy that will be created between Belluti and Lee Joon-ho.
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