Prada Beauty ‘Seongsu’ Opens Its First Boutique Store in Korea ep.4

프라다 뷰티가 한국에 첫 부티크 매장을 열었다는 소식은 많은 이들에게 큰 기대를 안겨주고 있습니다. 서울 성동구 성수동에서 열린 ‘프라다 뷰티 성수’는 스킨케어, 메이크업, 그리고 향수를 포함한 다양한 프라다 뷰티 제품을 한자리에서 경험할 수 있는 특별한 공간입니다. 성수동은 최근 패션과 뷰티의 핫스팟으로 떠오르며, 다양한 럭셔리 브랜드들이 속속들이 입점하고 있어 더욱 주목받고 있습니다. 이제 아래에서 하나씩 확인해보겠습니다.

Beauty brands gather in Seongsu-dong

The first boutique store in Korea

On January 17, 2025, Prada Beauty opened its first boutique store in Korea, ‘Prada Beauty Seongsu’, in Seongsu-dong, Seongdong-gu, Seoul.

The ‘Prada Beauty Seongsu’ has opened.   This store is a space where you can experience all of Prada Beauty’s products, including skincare, makeup, and fragrances, all in one place, making it the first boutique store in the country.

 

 

Luxury beauty fashion brands gather in Seongsu-dong ‘Only possible at Prada Beauty Seongsu’

At Prada Beauty Seongsu, you can experience all products including skincare, makeup, and fragrances in one place. Notably, Prada Beauty Seongsu garnered a lot of attention by previewing the ‘Prada Rebuild Mesh Cushion’, which was scheduled for official release on February 3.

Additionally, the niche fragrance collection ‘All Factories’ from Prada Beauty can only be found here among offline stores in Korea.

 

Becoming a fashion beauty trend hub

Seongsu-dong, which was once an industrial area in Seoul, began to transform into a ‘hip’ place in 2012.

K-fashion beauty brands like New Balance and Samsung C&T have opened flagship stores in Seongsu-dong, and the fashion platform Musinsa moved its headquarters from Apgujeong-dong in Gangnam to Seongsu-dong in 2022.

Luxury brands like DIOR, Cartier Time, Tamburins, and Gentle Monster Seongsu headquarters (under construction)

It’s intriguing to see how much more intense the competition in fashion beauty luxury in Seongsu-dong will become.