3 creative catering teams that add a sense of place

brands to Watch for When You Need Emotional Food Styling

brand pop-ups, flagship store openings, art exhibitions or fashion launch parties..

these days, “food” is becoming morethan just something to eat, it’ s part of the experience of a space.

catering is the most intuitivewayto express a brand’s emotion through sight and taste,

a well-planned catering experience can leave a lasting impression on the first time you visit a space.

today, we ‘ re featuring threecreative catering groupsthat add a sensory touch to brands and spaces.

from the visuals to the layout to the details, we’ve picked out the ones that pay attention to everything.

1. Poetry of Materials (POM)

@pom.seoul – an emotional food studio that makes poetry out of ingredients

led by former model Nam Bora, POM is a sensory foodstudiothat encompasses food content and event catering.

through brand collaborations such as L’Hermès, Nonfiction, Ammento, Fritz Hansen, and Tecla holy water pop-ups, the studio has created

pOM has gained industry attention in a short time.

POM is known for itsunfamiliar ingredient combinations, understated colors, and sophisticated plating

and is known for its unconventional food combinations, colorful colors, and sophisticated plating.

it’s as if the founder, a former fashion editor, brings his eye to the table.

2. eFG (Egg and Fig)

@efgmeanseggandfig – a visual team that plans food and space as one

‘EGF‘ is a creativeproductionthat goes beyondsimple catering to include exhibition/event/space staging.

it is characterized by designing not only the food, but also the eye flow of the space in which it is placed.

as well as brands such as Nike, Nhat Ting Liton, and Mateng Kim,

as well as fashion and lifestyle brands that are popular among 20-30year olds.

led by director Minji Kim, the team consists of bakers, space designers, and art directors

directingvisual elements such as tableware, flowers, and lighting alongside the food

the result is morethan just pretty food, it’s stylingthat brings the entire space together.

3. sUEA

@suea – a master of conceptual cakes with kitsch and whimsy

‘Suea’ is an artist with a keen eye for bringing story and wit to food.

from cake teasers for K-pop rookie group KIKI to collaborations with global brands like Cecilia Vansen, Marimekko, and Mansur Gabriel,

and collaborationswith global brands suchas Cecilia Vansen,Marimekko,and Manjurgabriel.

her work is far from ordinary catering.

whether it’s punching stars out of sesame leaves or transforming yubu sushi into characters

she captivates audiences with designed food withhumor and intuitive messages.

from custom cakes, dinner party planning, and catering artwork,Sua’ s work crosses genres

she’s a great inspiration for anyone thinking, “How can I express my brand identity in a sensual way?

catering is brandingtoo

gone are the days of bland cakes, finger foods, and juice sets.

it’s time for food to express your brand’s values, vibe, and identity.

the details that set the tone for your space and make it memorable for your visitors.

catering can do just that.