4 Memorable Popups of the Year 2024, hand-picked by Ohaha Media Editor JAY

spaces that turn experiences into content, they’re memorable

in 2024, we saw a lot of pop-ups come and go. recorded nearly 800 of them.

but the pop-ups that stuck in people’s mindswere the ones that were more than just a “sales event”, they were the ones that captured the brand’s philosophy and emotion.

today, Ohaha Media Editor JAY visits some of the most memorable pop-ups that have left a lasting impression

4 best pop-ups of the year that left a lasting impression.

1. ‘Perpetual Timeless’ by Pericana, a photography exhibition created by the chicken brand

who would have thought a chicken brand would be so good at exhibitions?

‘Heritage Timeless ‘ is a photo-based, content-driven pop-up organized by 42-year-old Pericana,

the concept was very strong, paying homage to Korea’s modern and contemporary history.

from choosing the space, Hannam House, a converted 1960s single-family home, to the

period-specific props from the 1980s to the 2000s, a retro-style photo zone

and interviews with actual franchisees

every element of the experience ties in seamlessly with the brand’s heritage and

the pop-up was talked about asa rebrandingstory witha new twist.

2. displaying emotions with ‘pressed flowers’ – ‘Room of Flowers’ by Oth,

oth, an emotional creative brand, created a pop-up for the

a spatial exhibition pop-up with the theme of pressed flowers.

‘Room of Blossoms’ was a successful small pop-up that attracted over 3,500 visitors with asmall but deep emotional line .

create a pressed flower specimen to commemorate your visit

a multi-sensory experiencewith floral scents, natural light, and soothing music

display of hand-drawn drawings and tools by brand representative Yeh Jin Moon

Details that attracted the second visit and

the pop-up was amasterful production that centered on the emotional exchange between fans and creators.

3. k-pop pop-up with youthful sensibility – ‘RIZE: ON THE SING STREET’

k-pop group RIIZE’s first anniversary pop-up in Seongsu, Seoul.

‘RIIZE: ON THE SING STREET ‘ was an experiential K-pop spacecentered on fan experience .

A multi-room configuration that embodied the emotions of the M/V and songs with all five senses

emotional photo zone designed to look like a real college dorm room

pop-up limited goods (Varsity Jacket), voice-based experience booths

it wasa prime example of strategic planning to grow content and fandom together.

4. A space where OTT drama comes to life – ‘Apple TV+ Pachinko’ pop-up

when the drama content was moved offline

can we make it this immersive?

TheApple TV+ Original Series ‘Pachinko 2’pop-upstore was created by the

Stood out for its ability totranslate the emotion of the IP into experience-oriented content.

recreating the real-life Pachinko parlor from the show

visitors can reenact scenes from the show by bouncing marbles themselves

divided the space into 3 wings, each displaying a different emotional line/story

this pop-up is an example of how OTT marketing trends can play out in a sensory way offline.

2024 pop-up trends keyword summary

connecting brand and content: moving beyond simple product promotion to emotionally unpack brand messaging

experience-centered design: creating an emotional connection by encouraging “participation” rather than viewing

increased utilization of local spaces: Sensitive spaces in the city center, such as Seongsu and Hannam, are emerging as centers of interest

small but authentic initiatives: Small brands are now able to attract attention

more space curation, branded content trend

stay tuned to ohhaha.media for more updates.