the Heritage, a place where Korean traditions come alive in the New World

in the heart of downtown Seoul, there’s a space frozen in time.

it’s The Heritage, thenewest addition to Shinsegae Department Store .

it’s more than just a space, it’s a multicultural space that interprets Korean tradition and craftsmanship in a modern way.

the space, which was remodeled from the former Chosun Savings Bank main building, completed in 1935, is a

designated as Tangible Cultural Property No. 71 by the Seoul Metropolitan Government, it is a true “living history.

house of New World Heritage, a brand that presentstradition

the highlight of the space is the new brand House of New World Heritage.

the gift shop on the basement level offers traditional gifts and handicrafts that are tailored to Korean rituals.

from various crafts made by artisans to the brand’s own PB products

this is a great place for those looking for luxurious and meaningful gifts.

aesthetics in a piece of furoshiki – the first exhibition “Dare to be

the exhibition space on the 5th floor is hosting its first special exhibition on the theme of furoshiki.

beyondpackaging materials, furoshiki is a symbol that conveys sincerity, care, and aesthetics

through the eyes of eight textile artists.

there is also a workshop program where youcan experience traditional crafts ,

so you can experience real culture and skills.

dessert Salon, a space to experience Korean desserts

the Heritage also has a Dessert Salon for food lovers.

with traditional refreshments and modern desserts that capture the four seasons

the Dessert Salon is a place where you can enjoy the restraint and sentiment of Korea with your taste buds.

recommended for

– Want to experience Korean traditional culture and spatial aesthetics firsthand

– Those who want their gifts to have a story and meaning

– Those who want to enjoy traditional crafts, exhibitions, and refreshments in a tranquil setting