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retro cafes, where the familiar and the new coexist, have never ceased to be popular. a special space that brings back memories of ‘tea houses’ with sweetened tea and Viennese coffee for a mom in her 50s, or a new-fangled experience of an era she never experienced for her daughter in her 20s. take a … Read more

if you’re used to canceling your plans when the forecast calls for rain, why not change your plans this year? from July 4 to August 31, LCDC SEOUL, a multifunctional cultural space in Seongsu-dong, will host the RAINY DAY PROJECT, a special summer project that makes you look forward to rainy days. it’s an event … Read more

there’s only one thing that can make or break your impression in the hot air: your scent. if you’re a ‘perfume nomad’ who searches for your signature scent every summer, it’s time to stop shopping and start experiencing. here are five of the most sensational niche perfume showrooms in Seoul, where brand philosophy becomes space … Read more

it’s said that all roads lead to Jongno in Seoul, but the most serene and deeply enchanting paths are hidden at the foot of Inwangsan and Bukhaksan mountains. today, we’re taking a break from the hustle and bustle of the city center to explore Cheongnyun and Buam-dong, two neighborhoods where nature, culture, and flavor coexist. … Read more

on August 1, 2025, online fashion platform powerhouse MooShin raised a new flag on Gangnam Boulevard, one of South Korea’s most dynamic streets. The arrival of MooShin Gangnam is more than just the opening of its fourth brick-and-mortar edit shop; it heralds the birth of a new hub for K-fashion that connects online and offline, … Read more

house Nowhere, the ‘nowhere’ project by Gentlemonster, opens its fourth chapter in Holy Water. a new home for iCombine and a futuristic retail hub for multi-label, it sets a new symbol on the city’s most dynamic stage. house Nowhere: Beyond retail to a ‘spatial language’ launched in 2021, House Nowhere is a global project that … Read more

underneath the tea fields created by Jeju’s wind, mist, and volcanic soil, Osulloc has created another world underground. the T-Stone Cellar, located in the basement of the T-Museum, is a spatial experiment that allows visitors to experience the time of aging tea in a cave-like space. terroir and the aesthetics of waiting, tea culture expanded … Read more

in September, the entire Dosan Park area will be transformed into a ‘Gangnam Art Salon’ for the opening week of Frieze Seoul and KIAF Seoul. fromthe Gangnam Art StampTour, a nighttime exhibition hopping ‘Cheongdam Night’, and an open lounge with DJ-F&B – we guide you on an art walk through the neighborhood. gangnam Art Project: … Read more

cities change every day. familiar alleys are given a new twist, and unfamiliar landscapes become the backdrop for everyday life. the Seoul Architecture Prize, whichbegan in 1979, recognizes outstanding public, artistic, and technological architecture in Seoul, and has been honoring works that have enhanced the quality of the city. 2025 Theme: ‘Seoul-ness: Multi-Layered City’ this … Read more

a longtime dream of filmmakers, a public cinematheque iscoming to Chungmurothis November.the Seoul Film Centeris designed to be a media hub that connects education and creation, with artistic, independent, and classic film screenings at its core. here are the highlights of how the space is being built to encompass screening, preservation, research, and learning. chungmuro, … Read more