2025 was a year of expanding offline content like never before. From pop-ups that made a short-lived impression to exhibitions that went deeper into a brand’s philosophy. from gaming, F&B, subcultures, and more, we saw initiatives aimed at “pointy-headed fandom. our editors visit the pop-ups and exhibitions of the year todocument the moments we’d like … Read more
as the year draws to a close, what we need more than a fancy party may be time to process and pamper ourselves. exhibitions, cafes, tea houses, and even a diary shop. here are five end-of-year ritual spaces inSeoul where you can hit the pause button and focus on yourself amidst the hustle and bustle … Read more
from Berlin’s top three roasteries Bonanza and Durban Coffee, to Mexican Chipotle and milk tea Hayti. global F&B destinations once only found on international trips are now readily available in Seoul. This trend has accelerated in the past three years, with more and more brands choosing to skip Japan and China for their first foray … Read more
pink’s Hot Dogs, the legendary hot dog brand that Hollywood stars like Beyoncé and Brad Pitt line up to eat, is finally landing in Seoul. after the Philippines, there’s been a lot of interest in why the brand chose Seoul as its second international location worldwide, and who is leading the charge. why ‘Seoul’ for … Read more
in the Korean coffee market, where even the word espresso was unfamiliar, there is a brand that has withstood the test of time for 14 years. it’s Leesar Coffee, a brand thathas stayed the course by focusing on the essentials rather than chasing trends . we take a look at the philosophy that has taken … Read more
in a city where something new is emerging every day, Namsan is a special place that has stood the test of time. on this tour of Namsan’s modern and contemporary architecture, we tracethe memories and stories of Seoul’s past through its alleys and buildings. picnic: Remembering the Life of a Space, Autobiography of The Hilton … Read more
the sweltering heat is gone and fall has arrived, so why not take advantage of the crisp, cool weather and take a trip to oneof the many arboretumsaround Seoul thatoffer their own unique beauty even in the rain ?here are four of the best places to enjoy the romance of nature during this season when … Read more
contemporary lifestyle shop Chapter Onehas opened a new store in Hannam, NineOne under the name ‘House of Chapter1’. Centered on the three keywords “discovery of space, experience of senses, and way of staying,” the home lifestyle store is designed to create a terrace, living room, dining room, and bedroom like a real home, allowing visitors … Read more
sandwiched between a chewy bagel and generously filled with colorful creams and fresh ingredients, sandwiches are the new dessert sensation. this irresistible dessert, which doubles as a hearty meal, has become an “open run” craze across the country. here are six of the hottest, must-visit bagel spots around the country. 1. tootsies Up (Mapo, Seoul) … Read more
after a long holiday season, there’s an emptiness at the table. you’re craving the familiar smells and warm broths, and you need a special meal to fill the void. here are six holiday favorites that will keep you warm and fuzzy. daeyeop “The reversal charm of cold noodle barren holy water”this Pyongyang noodle restaurant breaks … Read more