bEAMS, the Japanese emotional editorial shop, comes to Seoul
beams ‘ identity: more than just a clothing store, it’s a “cultural space founded in 1976 in Harajuku, Tokyo, as an “American Life Shop,” Beims has been a has always beenabout curating a lifestyle,not just selling clothes. at the time, the concept of an editorial shop was new to Japan, and founder Etsuzo Shitara envisioned … Read more