from Berlin’s top three roasteries Bonanza and Durban Coffee, to Mexican Chipotle and milk tea Hayti. global F&B destinations once only found on international trips are now readily available in Seoul. This trend has accelerated in the past three years, with more and more brands choosing to skip Japan and China for their first foray … Read more
pink’s Hot Dogs, the legendary hot dog brand that Hollywood stars like Beyoncé and Brad Pitt line up to eat, is finally landing in Seoul. after the Philippines, there’s been a lot of interest in why the brand chose Seoul as its second international location worldwide, and who is leading the charge. why ‘Seoul’ for … Read more
global fashion brand UNIQLO and world-renowned artist KAWS have teamed up to create a new knitwear collection, KAWS WINTER, which will be available at UNIQLO stores nationwide and online starting Friday, December 5. kAWS expands into knitwear the collaboration between the two brands, which has been known for its T-shirt-centric UT line, has expanded into … Read more
in the Korean coffee market, where even the word espresso was unfamiliar, there is a brand that has withstood the test of time for 14 years. it’s Leesar Coffee, a brand thathas stayed the course by focusing on the essentials rather than chasing trends . we take a look at the philosophy that has taken … Read more
2025 was a year of expanding offline content like never before. From pop-ups that made a short-lived impression to exhibitions that went deeper into a brand’s philosophy. from gaming, F&B, subcultures, and more, we saw initiatives aimed at ‘pointy-headed fandom’. our editors visit the pop-ups and exhibitions of the year todocument the moments we’d like … Read more
the Walt Disney Company Korea is celebrating its 100th anniversary and the release of its new commemorative film, WISH, with a special experience. held at Nudit in Seongsu-dong, Seoul, Disney Centennial Pop-Up: House of WISHis an immersive exhibit that lets guests experience the stories of dreams and hope that Disney has brought to life over … Read more
in a city where something new is emerging every day, Namsan is a special place that has stood the test of time. on this tour of Namsan’s modern and contemporary architecture, we tracethe memories and stories of Seoul’s past through its alleys and buildings. picnic: Remembering the Life of a Space, Autobiography of The Hilton … Read more
the K-pop Demon Hunters pop-up store, which bringsthe world of the Netflix anime to life, welcomes fans to its first pop-up in Seongsu-dong, Seoul. the project, which allows fans to experience the world of Huntrix in a real-world setting, marks the beginning of a global pop-up tour. asia pop-up tour kicks off in Seongsu, Seoul … Read more
maria Grazia Chiuri, who made her mark as the first female creative director in the history of the House of Dior, hasmade a triumphant return as thenew creativedirector ofFendi,six months after leaving the brand .The LVMH group has officially announced that she has been appointed as the single chief creative officer, overseeing all areas of … Read more
after Donatella Versace stepped down as chief creative officer, a position she held for 28 years, the fashion world’s attention was riveted as Dario Vitale ‘s first collection for Versacefinally lifted the veil. The Spring/Summer ’26 collection marked the beginning of the ‘New Versace’, a seamless interpretation of the bold energy of the house’s roots … Read more