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a bowl of makgeolli is the first thing that comes to mind when a chilly breeze blows in. with a sizzling hot plate and a spoonful of hot broth, it’s hard to beat a good makgeolli. Here are six of Seoul’s hottest makgeolli spots right now, from longtime stalwarts to hip new Korean restaurants. 1. … Read more

when Fall Nights Make You Crave Nightlife: 5 Best Nightlife Restaurants in Seoul

‘Tis the season for crisp breezes, and it’s time to get outside instead of inside. to celebrate the romance of a night out with fatty appetizers, a cold drink, and the crisp fall air, we’ve handpicked five authentic, long-established restaurants in Seoul that combine accessibility, menu, and value for money. Here’s our list of the … Read more

‘Freehouse Seoul’ lands, will Yaksudong become the new art hub?

frieze Seoul, the art frenzy that lights up South Korea every September, will now be with us all year round. this September, global art platform Frieze will open Frieze House Seoul, its second permanent exhibition space after London, in Seoul’s Yaksu-dong neighborhood. this will be a new art platform where visitors can enjoy Frieze’s sensational … Read more

why did B-shop, Japan’s leading editorial shop, choose Hannamdong for its first global store?

founded in Kobe, Japan, in 1994, Japanese editorial shop Bshop has made a name for itself with its “modern heritage” style, and for its 31st anniversary, the brand has chosen Seoul as its first global destination. Opening its flagship store in Hannam-dong, a fashion hotspot, Bshop is more than just an international expansion; it’s the … Read more

the world of Karl Lagerfeld comes to Seongsu-dong: korea’s first immersive pop-up

kARL LAGERFELD’s first immersive pop-up store in Korea has opened in Seoul’s trendy Seongsu-dong neighborhood, showcasing the creative legacy and future vision of the late icon of modern fashion. Presented in collaboration with CJ OnStyle, the Seongsu-dong pop-up combines the brand’s signature black-and-white aesthetic with a futuristic flair, creating a unique experience that feels like … Read more

“Want to go to an art museum after work?” a special night at Daelim Museum of Art, Night Program

‘Life in the evening’ and ‘cultural life’ are the dreams of many office workers. however, it’s not always easy to find time to visit an art museum on weekday evenings due to busy work schedules. Daelim Museum of Art has prepared a very special gift for such office workers. the museum offers two free night … Read more

zara Myeongdong’s transformation: Korea’s first ‘jacafe’ meets smart shopping

global fashion brand ZARA has reached a new milestone in the heart of Seoul, Myeongdong. Reopening on May 9 after a major renovation, the ZARA Myeongdong Nunsquare flagship store is more than just a store – it’s an innovative space that combines shopping, relaxation, and technology. The first Zacaffè in Korea is the best reason … Read more

museum Mountain ‘Ground’: tadao Ando Meets Anthony Gormley

museum Mountain in Wonju, Gangwon Province, has taken another evolution. on June 20, GROUND, a new meditative space created by two masters of exposed concrete, Tadao Ando and Antony Gormley, a master of contemporary sculpture, finally opened its doors. the world’s first permanent Antony Gormley museum, it is a unique place where architecture, sculpture and … Read more

summoning the Joseon Dynasty’s ‘Gyehoe’: how the House of New Worlds summons summer

house of Shinsegae Heritage, which opened last spring next to Shinsegae Department Store’s main branch, has become more than just an exhibition space, but a thoughtful curation that brings the value of traditional Korean crafts into the present day. Following the opening exhibition, “Dare to Be,” which focused on the theme of furoshiki, the second … Read more