세종대왕이 창조한 한글이 세계적으로 주목받고 있는 가운데, 패션 브랜드 ADER ERROR가 성수동에 두 개의 새로운 매장을 동시에 오픈했습니다. 이번에 새롭게 선보이는 ‘ADER Ov Shop’과 ‘ADER Significant Seongsu’는 성수동의 매장을 총 네 개로 늘리며, 브랜드의 독창성을 더욱 강조하고 있습니다. 각 매장은 고유한 테마와 컨셉을 가지고 있어, 방문객들은 ADER ERROR의 다양한 브랜드 철학을 직접 경험할 수 있는 기회를 가질 것입니다. 이제 아래에서 하나씩 확인해보겠습니다.
Five Space (CEO Oh Seung-han)’s fashion creative brand ‘ADERERROR’ shakes up Seongsu-dong once again. This time, it opens two new stores simultaneously: *‘ADER Ov Shop’* and ‘ADER Significant Seongsu(ADER Significant Seongsu)’, bringing the total number of stores in Seongsu-dong to an impressive four.
*‘ADER Ov Shop’*
ADER Ov Shop
With this opening, ADERERROR aims to provide a more segmented brand experience. First, ‘ADER Ov Shop’ is an accessory specialty store where customers can find accessories from the ESSENCE line, shoes, bags, jewelry from the main collection, and even AVENTORY products all in one place. Notably, the name ‘Ov’ is inspired by the sphere, which has no beginning or end, embodying the meaning of accessories that expand individual personalities.
The space design is also distinctive.
ADER Significant Seongsu
The space design is also unique. It incorporates ADERERROR’s distinctive philosophy, utilizing spheres, grids, and triangles as key elements, and places a spherical speaker object in the center to visually and aurally convey ADERERROR’s creative energy.
ADER Ov Shop
Alongside this, the ‘ADER Significant Seongsu’ opening marks the first standalone offline store for the contemporary line *‘Significant’*. Here, a variety of styles are showcased, including Black Tag (Formal & Classic), Blue Tag (Casual Wear), and Silver Tag (Denim & Workwear).
‘ADER Significant Seongsu’ is the first standalone offline store for the contemporary line *‘Significant’*.
ADER Significant Seongsu
The space design visually embodies the brand’s identity. By utilizing ‘points, lines, and planes’, it expresses the identity that Significant pursues, providing an experience where the immersion of moments expands within the space.
With this, ADERERROR will operate a total of four stores in Seongsu-dong, following *‘ADER Seongsu Space’ and ‘ADER Futuro Shop’*. Each store has its own unique concept and theme, allowing visitors to directly experience the diverse brand philosophy of ADERERROR. In short, Seongsu-dong has now become the ‘holy land of ADERERROR’.
🔻함께보면 즐거운 콘텐츠 모음🔻
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