the K-pop Demon Hunters pop-up store, which bringsthe world of the Netflix anime to life, welcomes fans to its first pop-up in Seongsu-dong, Seoul. the project, which allows fans to experience the world of Huntrix in a real-world setting, marks the beginning of a global pop-up tour.

Content Information

asia pop-up tour kicks off in Seongsu, Seoul

the pop-ups are a collaboration between Netflix and global fan platform Bistage, taking the online fandom experience offline. starting in Seoul, the tour will travel to major Asian cities including Singapore, Bangkok, Tokyo, and Taipei.

operating Information and Admission

when: December 4, 2025 – December 28, 2025
location: Layer57, Seongdong-gu, Seoul, Korea
admission: 100% advance reservation system, with a capacity limit for each event to ensure a comfortable viewing experience
membership Day: Separate dedicated time slots for fan community members

kedechun Syndrome Shook the World

this year’s global sensation, K-pop demon hunters, has been watched nearly 300 million times, making it the most-watched movie of all time on Netflix. the expanded universe of the Huntresses combined with modern performances drew rapturous support from fans, and the lead song, “Golden,” debuted at No. 1 on the Billboard Hot 100, proving both artistic and popular.

an immersive space that brings the world to life

the pop-up store consists of an immersive experience space that realizes key scenes and spaces from the anime in three dimensions. at the entrance, visitors are greeted by a recreation of the main character Rumi’s room, followed by themed zones for each character and the Golden Stage, which is a replica of the stage in the movie.

from Rumi’s room to the Golden Stage

each zone makes careful use of lighting, sound, and props to create a sensory experience that feels like being in the movie. as visitors move through the space, they can experience the world as if they were following a story, and there are photo spots optimized for taking photos and videos.

official merchandise and fandom businesses

official K-pop Demon Hunters merchandise will also be available on site. a diverse lineup of figurines, art books, keychains, costume concept cards, OST albums, and more will be available, with some products available for pre-purchase online and pickup at the pop-up site.

b-stage’s expanded fan experience

b-stage, which organized the pop-up, is a fandom business platform that encompasses community, membership, merchandise, and offline events, and is expanding its collaborations with various global content IPs. extending the anime universe of characters, narrative, and music into the real world, the pop-up will be a meaningful destination for fans of KEDEHUN, as well as those who want to see the front lines of the fandom business firsthand.