in the fall of 2025, Switzerland will once again take center stage for art and design. ahead of Design Week in Zurich and the Basel Art Fair, here are some of the country’s most iconic art itineraries to experience sensational spaces and brands.

스위스 명서 여행 해외 예술 호텔 뮤지엄 — ABB25, Messeplatz, Messeplatz Project, Katharina Grosse, PR, MC

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why is Switzerland called a ‘design powerhouse’?

switzerland has earned a global reputation for its design philosophy, which emphasizes practicality and completeness over glamor. with limited natural resources, designers utilized limited materials to create products of high durability and quality, which led to the development of the watch and furniture industries. The result is the Swiss design ethos, epitomized by ‘design that lasts’.

zurich Design Weeks

taking place from September 4-14, 2025 , Zurich Design Weeksis a design festival that transforms the entire city into a showcase. designers and brands from around the world will be on hand to showcase their work, offering exhibitions, workshops, tours, and more.

freitag Tower & Factory Tour

freitagis a brand of bags made from recycled truck tarps and is an example of eco-friendly design. in the heart of Zurich city center, you’ll find their unique flagship store, which is made from 19 shipping containers stacked vertically. inside, you can admire the unique textures and colorful displays of upcycled materials.

the Freitag factory tour,held on the first Wednesday of every month at 2pm, allows you to see the actual production process, from washing, cutting, and sewing, so you can experience the philosophy of ‘sustainable design’ first-hand.

flagship store address: Geroldstrasse 17, 8005 Zürich
freitag Headquarters Factory: Binzmühlestrasse 170b, 8050 Zürich

vitra Design Museum & Campus

vitrais a world-class design complex near Basel, Switzerland, where the furniture brand, architecture, and exhibitions come together in a unique place. it is home to Frank Gehry’s museum architecture, as well as buildings designed by world-renowned architects including Herzog & de Meuron, Zaha Hadid, and Tadao Ando.

alexander Girard’s colorful work is on display, including his iconic Eames Lounge Chair,and you can join a campus tour by request to hear intimate design stories.

address: Charles-Eames-Straße 2, D-79576 Weil am Rhein, Germany (about a 20-minute drive from Basel)

artful hotel experiences in Zurich

25Hours Hotel Zurich West

designed by Swiss designer Alfredo Heberli, this hotel is a boldly colored space that tells Zurich’s urban story. the walls of the rooms feature historic symbols and images of Zurich, and you can rent bicycles at reception to explore the city.

address: Pfingstweidstrasse 102, 8005 Zürich

dolder Grand Hotel

located a 10-minute drive from Zurich’s city center, the Dolder Grand Hotelhas been described as an “art museum where you stay. the lobby and corridors are filled with works by masters such as Dali, Jean Tanguely, and Niki de Saint-Palme, and even if you’re not a guest, you can enjoy the artwork in the lounge and bar.

address: Kurhausstrasse 65, 8032 Zürich