서울에서 브랜드의 두 번째 매장이 열리는 것은 단순한 확장을 넘어서는 의미를 지닙니다. 이러한 매장은 장소 선정에서부터 공간의 컨셉, 고객 경험까지 모두 고려한 전략적 계획의 결과물입니다. 오늘은 성수, 연희, 도산동과 같은 주목할 만한 동네에서 발견된 세 가지 브랜드 매장을 소개해 드리겠습니다. 이제 아래에서 하나씩 확인해보겠습니다.

The Attractive Expansion Spaces of Brand Locations 2 in Seoul

When brands open their second locations, they focus not just on simple expansion. It’s a strategically planned opening that considers everything from site selection to space concept and customer experience. Here are three Brand Locations 2 discovered throughout Seoul. Check out these new space experiences in notable neighborhoods like Seongsu, Yeonhui, and Dosan-dong.

1. Allwrite Yeonhui – An Emotional Stationery Store for Record Keeping

If you’re a record enthusiast, pay attention to the stationery brand Allwrite, which has newly settled in Yeonhui-dong. A warm space where postcards, notebooks, and self-made stationery are neatly displayed. This place opened quietly without a sign, and the colorful notebooks harmonize beautifully within the wooden-furnished space, adding to the Yeonhui-dong vibe.

• Address: 1st Floor, 126-2 Yeonhui-dong, Seodaemun-gu, Seoul
• Operation: Official opening on April 10, 2024
• Instagram: @allwrite_shop

2. Anderson C Seongsu – Expansion of a Design Furniture Brand

Starting from Cheongdam, the design brand Anderson C, which gained attention for its New Jeans accommodation styling, has opened a new building in Seongsu-dong. The first floor features a restaurant and café, while the second floor is a furniture showroom. The intermediate space ‘Quad’, connected to the old building, hosts an exhibition of red chairs and is also being used as a venue for Apple’s photo exhibition for a limited time.

• Address: 36 Seongsuil-ro 6-gil, Seongdong-gu, Seoul
• Operation: Soft opening of the new building on March 30, 2024, Apple exhibition until April 15
• Instagram: @andersonc_design

3. Altdif Dosan Tea Lounge – A New Experience of Tea

Famous for its tea course in Hongdae, Altdif has opened a walk-in tea café near Dosan Park. The signature menu items, tea pudding, yokan, and tea cocktails, have been developed exclusively for the Dosan location, and the tea course is offered in a private room. This place, which even provides a ‘preference notebook’ to record your unique tea tastes, is a true expansion space for the tea experience.

• Address: 2nd Floor, 21-4 Seolleung-ro 161-gil, Gangnam-gu, Seoul
• Operation: Walk-in café & private tea room
• Instagram: @altdif

The second locations of brands are not mere replicas but an expansion of brand identity. Experience firsthand how these spaces, reborn with different charms in hot places like Seongsu, Yeonhui, and Dosan, are opening the next chapter for the brands.

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