the Louis Vuitton SS 26 Men’s Pre-Collection with Puppy: Dandyism in Action

louis Vuitton has unveiledits Pre-Summer ’26 men’s collection, under the direction of creative director Pharrell Williams, with a warm countryside vibe and playful sensibility . The collection pays homage to “pastoral muses” and features a modern take on traditional British dandy style.

peaceful ensembles with dogs

the released campaign video and images feature a cozy and loving atmosphere, with dogs of various breeds mingling with the relaxation of the open landscape. house ambassadors, actor Callum Turner and house friend, soccer player Jude Bellingham, are the models, perfectly embodying the gentleman’s blend of urban sophistication and rural sensibility.

a modern twist on British heritage

the collection takes elements of traditional menswear and gives them a contemporary twist.

key items

classic tailoring: The LV Monogram jacket in a Prince of Wales check pattern and the three-piece suit in virgin wool exemplify timeless elegance.

casual mix and match: A practical windbreaker paired with tweed blouson and low-top sneakers with the LV logo for a relaxed yet stylish look.

witty details: puppy illustrations

one of the biggest draws of this collection is the puppy motifs that are hidden throughout. jackets, wallets, scarves, hats, and other accessories and garments are adorned with adorable puppy illustrations for a playful, kitschy touch. the Louis Vuitton Spring/Summer 26 Men’s Pre-Collection is available now on the official Louis Vuitton website, and will be dropping on October 30 and November 11.