Hotspot

‘Life in the evening’ and ‘cultural life’ are the dreams of many office workers. however, it can be difficult to find time to visit museums on weekday evenings due to busy work schedules. Daelim Museum of Art has prepared a very special gift for such office workers. the museum offers two free night programs, ‘Art … Read more

louis Vuitton, which has always explored the realm of culture and art beyond fashion, is redrawing the culinary map of Seoul. on September 1, Le Café Louis Vuitton, the first permanent dining space in Korea, will officially open on the fourth floor of Louis Vuitton Maison Seoul, a masterpiece by architect Frank Gehry. more than … Read more

louis Vuitton, which has always explored the realm of culture and art beyond fashion, is redrawing the culinary map of Seoul. on September 1, Le Café Louis Vuitton, the first permanent dining space in Korea, will officially open on the fourth floor of Louis Vuitton Maison Seoul, a masterpiece by architect Frank Gehry. more than … Read more

under the slogan “Make New Fantasy!”, Nudake, a dessert brand that always surpasses expectations, has opened its fourth space and first standalone flagship store in Seongsu-dong, Seoul. This is a new milestone for the Seongsu-dong café scene, which is more than just a café, but a surreal experience that feels like enjoying a sweet cake … Read more

frieze Seoul, the art frenzy that lights up South Korea every September, will now be with us all year round. this September, global art platform Frieze will open Frieze House Seoul, its second permanent exhibition space after London, in Seoul’s Yaksu-dong neighborhood. it’s the birth of a new art platform where visitors can enjoy Frieze’s … Read more

frieze Seoul, the art frenzy that lights up South Korea every September, will now be with us all year round. this September, global art platform Frieze will open Frieze House Seoul, its second permanent exhibition space after London, in Seoul’s Yaksu-dong neighborhood. this will be a new art platform where visitors can enjoy Frieze’s sensational … Read more

founded in Kobe, Japan, in 1994, Japanese editorial shop Bshop has made a name for itself with its “modern heritage” style, and for its 31st anniversary, the brand has chosen Seoul as its first global destination. Opening its flagship store in Hannam-dong, a fashion hotspot, Bshop is more than just an international expansion; it’s the … Read more

‘Life in the evening’ and ‘cultural life’ are the dreams of many office workers. however, it’s not always easy to find time to visit an art museum on weekday evenings due to busy work schedules. Daelim Museum of Art has prepared a very special gift for such office workers. the museum offers two free night … Read more

global fashion brand ZARA has reached a new milestone in the heart of Seoul, Myeongdong. Reopening on May 9 after a major renovation, the ZARA Myeongdong Nunsquare flagship store is more than just a store – it’s an innovative space that combines shopping, relaxation, and technology. The first Zacaffè in Korea is the best reason … Read more

aesop, the skincare brand that never fails to surprise, has done it again. instead of the mecca of pop-up stores, Seongsu-dong, the brand has set up shop in the sleepy alley of Buam-dong to celebrate the launch of its new eau de parfum, Above Us, Steorra. Running from August 29 to September 7, the pop-up … Read more