JTBC’s exclusive broadcast rights secured for the 2026 Winter Olympics—what is the stance of the three terrestrial broadcasters?
The 2026 Milan-Cortina d’Ampezzo Winter Olympics have been confirmed for exclusive broadcast by JTBC, making it difficult for the three terrestrial broadcasters—KBS, MBC, and SBS—to schedule live Olympic coverage. JTBC announced that negotiations with terrestrial broadcasters for resale rights broke down, so it will broadcast the games through JTBC and Naver. The core argument of … Read more