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aesop, the skincare brand that never fails to surprise, has done it again. instead of the mecca of pop-up stores, Seongsu-dong, the brand has set up shop in the sleepy alley of Buam-dong to celebrate the launch of its new eau de parfum, Above Us, Steorra. Running from August 29 to September 7, the pop-up … Read more

retro cafes, where the familiar and the new coexist, have never ceased to be popular. a special space that brings back memories of ‘tea houses’ with sweetened tea and Viennese coffee for a mom in her 50s, or a new-fangled experience of an era she never experienced for her daughter in her 20s. take a … Read more

if you’re used to canceling your plans when the forecast calls for rain, why not change your plans this year? from July 4 to August 31, LCDC SEOUL, a multifunctional cultural space in Seongsu-dong, will host the RAINY DAY PROJECT, a special summer project that makes you look forward to rainy days. it’s an event … Read more

there’s only one thing that can make or break your impression in the hot air: your scent. if you’re a ‘perfume nomad’ who searches for your signature scent every summer, it’s time to stop shopping and start experiencing. here are five of the most sensational niche perfume showrooms in Seoul, where brand philosophy becomes space … Read more

it’s said that all roads lead to Jongno in Seoul, but the most serene and deeply enchanting paths are hidden at the foot of Inwangsan and Bukhaksan mountains. today, we’re taking a break from the hustle and bustle of the city center to explore Cheongnyun and Buam-dong, two neighborhoods where nature, culture, and flavor coexist. … Read more

on August 1, 2025, online fashion platform powerhouse MooShin raised a new flag on Gangnam Boulevard, one of South Korea’s most dynamic streets. The arrival of MooShin Gangnam is more than just the opening of its fourth brick-and-mortar edit shop; it heralds the birth of a new hub for K-fashion that connects online and offline, … Read more