House of New World Wine Cellar Review: The ‘New World’ Hot Place for Fine Wine ep2

안녕하세요. 오늘은 신세계의 와인 셀러, 즉 'New World'의 핫플레이스에 대해 말씀드리려고 합니다. 이곳은 다양한 고급 와인을 만날 수 있는 특별한 공간으로, 고객들에게 잊지 못할 경험을 선사하고 있습니다. 특히, 5,000병 이상의 와인이 매력적으로 진열된 400평 규모의 공간은 와인 애호가들에게 큰 사랑을 받고 있습니다. 그럼 본문에서 바로 이어서 살펴보죠.

House of Shinsegae’s Wine Cellar Hot Place Located on the 1st Floor

House of Shinsegae Wine Cellar H.O.S WINE CELLAR

 

400-pyeong ‘Fine Wine Specialty Hall’, Featuring Over 5,000 Bottles of Alcohol

1. Wine selection segmented into 9 zones + @

Securing an overwhelming gap through refined curation

The House of Shinsegae Wine Cellar curates a 400-pyeong space into 9 main zones.

 

 

Various Aspects of H.O.S Wine Cellar

• 1. Setting up areas for Sparkling / Red / White
• 2. Old World / New World
• 3. Detailed country-specific offerings within each continent
• These three steps can be considered the basics.

 

However, in addition to these distinctions, the H.O.S Wine Cellar digs deeper into specialized items, impressively further segmenting product lines like ‘3. Bordeaux 4. Burgundy 5. France 8. USA 9. Collectors Club’.

The 9 product lines are divided into 9 zones, allowing for a very intuitive indexing experience while browsing nearly 5,000 wines.

 

The basic zoning structure of each section utilizes walls and columns to create display shelves, along with modules for showcasing products on island displays.

Among the wine cellar’s 9 zones, particularly impressive sections include:

 

 

In the American section, there is a dedicated area for wines from ‘Shaper Vineyard’, which Shinsegae is well-known for acquiring, adding depth to the offerings. Additionally, the brief explanations on the POP allow customers to intuitively understand the wines they are purchasing. (Wines released from Shaper Vineyard are priced around 500,000 to 1,000,000 KRW)

 

COOL CLIMATE

A section themed around the trending keyword ‘COOL CLIMATE’ in the wine industry. Even without direct explanations from a sommelier, the friendly descriptions stood out.

 

 

At the same time, there are details about sales hidden throughout the store to create a sense of tension.

‘Star Producer’ ‘Special Offer’ displays are strategically placed between zoning, serving as points to entice customers to open their wallets in the high-priced wine forest.

 

Among the zoning from 1 to 9, the 3. Bordeaux 4. Burgundy 5. France wine sections stand out for their deeper immersion, intentionally creating a closed layout to enhance product engagement, unlike sections 7 to 9.

1st Spirit Zoning Specializing in Whiskey

The 1st Spirit Zoning, specializing in whiskey, applies a completely different spatial design from other areas, visually distinguishing itself from wine.

 

Haha, a bottle costing 100 million KRW #GordonAndMacPhailPrivateCollection

It was also impressive that a separate section was created for high-priced limited edition products. Popular brands have dedicated sections to enhance product focus. The confidence of H.O.S Wine Cellar in maintaining sufficient stock of popular items was also evident.

For popular brands, dedicated sections were created to enhance product focus. The confidence of H.O.S Wine Cellar in maintaining sufficient stock of popular items was also evident.

APEX COLLECTION Emphasizing Privacy + Restaurant for Gastronomy

 

The House of Shinsegae Wine Cellar features another special space. The ‘APEX COLLECTION’, curated more meticulously for the top-tier customers in wine, is that space. As a high-end cellar showcasing ultra-expensive rare wines, entry is mandatory with staff present in the store.