‘YUN’ Opens Second Chapter in Berlin’s Kudam

innovative eyewear brand opens new store in the heart of Berlin

global eyewear brand YUN has opened its second Berlinstore on thecity ‘siconic Kurfürstendamm shopping street .after opening its first store in the Mitte neighborhood in 2015 and gaining attention forits 20 minute customization system,YUN is now launching a new location on the iconic Ku’damm in West Berlin.

glasses in 20 minutes: Yun’s core technology

the in-store production system, which takes less than 20 minutes from eye examination to lens processing to product completion, is a key factor that sets YUN apart. in Germany, it typically takes at least two weeks to make glasses, so Yun’s system has been embracedas a revolutionary experience by locals and travelers alike.

the technology is the result of a collaboration between CEO Cheoljoo Yoon, who has 30 years of experience as a lens engineer, and director Jiyoon Yoon, who is responsible for design and branding . born in Korea and raised in Berlin, the brand hassince expanded back to Korea, opening stores in Seongsu, Hannam, and Pangyo to establish itself as a global brand.

kudam Location: Where History Meets Modernity

the new store is located in the heart of Berlin’s western neighborhood of Kurfürstendamm, directly across the street from theKaiser Wilhelm Memorial Church. the area was a cultural center for intellectuals and artists in the early 20th century , and today it has been transformedinto a shopping street lined with high-end stores and global brands.

“We choseto open this store to encompass both Mitte in East Berlin and Kudamm in West Berlin,” says Yun, emphasizingthat the choice was based on both local culture and customer accessibility.

space design: architecture and art coexist in the store

berlin-based design studio Gonzalez Haase AASwas responsible for the spatial direction of the new store . led byPierre Jorge Gonzalez and Judith Haase, the studio has built a reputation for unique commercial space projects, including fashion shop Andrea Murkudis, high-end fitness center Hagius, and 032C Gallery.

inspired by the colors of the exterior walls of the Kaiser Wilhelm Church, an iconic example of post-war architecture, the lighting and colorsadd artistic depth to the space, while the showcase windows are illuminated withorange-yellow tonesto createan eye-catchingeffect. the interior was designedwithout walls, allowing light and curves to guide visitors through the space.

flexible and sustainable: redefining space

the designers emphasized flexible, changeable structures and sustainable materialchoices. instead of fixed walls, curtains and movable furnitureare used, and aluminum, wood, and glass are used to create a sense of freedom in the space. The light blue curtains, columns, and cloud-like top decorationstransformthe store into a stage-like artistic space.

the only wood inthe store is used for the customer service counter,symbolizing the warm interaction with customers.

brand journalism: Connecting culture and philosophy with ‘Yun Journal’

to further communicate its brand philosophy, YUN publishes its own content outlet, the YUN Journal. more than just a product introduction, the journal acts as acultural bridge between Berlin and Seoul, expanding customer contact through poetry readings, fragrance workshops, and collaborative projects with local artists.

“Wewant to give back the time freed up by our fast service in a more meaningful way to our customers’ lives,” says Jiyoon Yoon, director of the journal, conveyingthe brand’s philosophy ofquality of life, leisure, and sensory connection.

where will YUN’s journey take her next?

as the slogan goes, “Widen your Vision,” YUN is more than just eyewear , it is a brand that proposes new experiences that fuse culture, design, and technology. the Kudam store will markYUN’s leap to a global brand and the realization of its design-centric philosophy.