global fashion brand ZARA has reached a new milestone in the heart of Seoul, Myeongdong. Reopening on May 9 after a major renovation, the ZARA Myeongdong Nunsquare flagship store is more than just a store – it’s an innovative space that combines shopping, relaxation, and technology. The first Zacaffè in Korea is the best reason … Read more
every June, Denmark’s capital city of Copenhagen transforms into a giant design gallery. this is because the Nordics’ largest design festival, 3 Days of Design, takes place. In 2025, under the theme “Keep it Real,” the event brought together more than 400 brands to ask how design can connect with our lives in a more … Read more
museum Mountain in Wonju, Gangwon Province, has taken another evolution. on June 20, GROUND, a new meditative space created by two masters of exposed concrete, Tadao Ando and Antony Gormley, a master of contemporary sculpture, finally opened its doors. the world’s first permanent Antony Gormley museum, it is a unique place where architecture, sculpture and … Read more
house of Shinsegae Heritage, which opened last spring next to Shinsegae Department Store’s main branch, has become more than just an exhibition space, but a thoughtful curation that brings the value of traditional Korean crafts into the present day. Following the opening exhibition, “Dare to Be,” which focused on the theme of furoshiki, the second … Read more
shimmering, transparent beauty. this is the work of Kim Chang-yeol (1929-2021), the “drip painter” we remember. but behind the beauty lies the devastating scars of the Korean War and the loneliness of being an alien. this large-scale retrospective of Kim Chang-yeol at the National Museum of Modern and Contemporary Art, Seoul, is the first exhibition … Read more
aesop, the skincare brand that never fails to surprise, has done it again. instead of the mecca of pop-up stores, Seongsu-dong, the brand has set up shop in the sleepy alley of Buam-dong to celebrate the launch of its new eau de parfum, Above Us, Steorra. Running from August 29 to September 7, the pop-up … Read more
retro cafes, where the familiar and the new coexist, have never ceased to be popular. a special space that brings back memories of ‘tea houses’ with sweetened tea and Viennese coffee for a mom in her 50s, or a new-fangled experience of an era she never experienced for her daughter in her 20s. take a … Read more
if you’re used to canceling your plans when the forecast calls for rain, why not change your plans this year? from July 4 to August 31, LCDC SEOUL, a multifunctional cultural space in Seongsu-dong, will host the RAINY DAY PROJECT, a special summer project that makes you look forward to rainy days. it’s an event … Read more
there’s only one thing that can make or break your impression in the hot air: your scent. if you’re a ‘perfume nomad’ who searches for your signature scent every summer, it’s time to stop shopping and start experiencing. here are five of the most sensational niche perfume showrooms in Seoul, where brand philosophy becomes space … Read more
it’s said that all roads lead to Jongno in Seoul, but the most serene and deeply enchanting paths are hidden at the foot of Inwangsan and Bukhaksan mountains. today, we’re taking a break from the hustle and bustle of the city center to explore Cheongnyun and Buam-dong, two neighborhoods where nature, culture, and flavor coexist. … Read more